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British Airways Calls Global Digital Review
- Campaign, Monday, January 19, 2015 8:43 AM
British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert. A spokeswoman for British Airways, said: "We follow good procurement practices and it is standard for us to issue RFPs [requests for proposal] to ensure our business needs are met." OgilvyOne, which is the incumbent on the account, has said that it will re-pitch for the business. British Airways appointed OgilvyOne to its global digital advertising account in 2012.
