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How To Validate Content Before Creating It

  • Moz, Friday, January 23, 2015 10:16 AM

Know what the audience want before going through the effort to create the content. Rand Fishkin explains how marketers can find that knowledge first before creating something that doesn't work. He suggests getting to know the industry, listen to chatter in community forums, and validate the creative uniqueness of the content. Think visual and interactive content. Fishkin provides tips.

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