Procter & Gamble (P&G) has pledged to continue its drive to improve marketing efficiencies after warning today that total sales would fall up to 5% over the current financial year ending June
30. P&G, which produces two-thirds of its sales outside the U.S. and UK household products such as Fairy Liquid and Ariel, blamed the fall on the strengthening dollar. It also anticipates
full-year net sales to fall up to 4% despite previous projections expecting them to remain flat. P&G is looking to divest up to 100 of its brands.
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