Split Decision: Volvo Sweeps Global Creative Awards Market

Want an epic global advertising awards win? Name your spot “epic,” get the Muscles from Brussels to flex his, and enter as many awards competitions as possible

That’s what Gothenburg-based Forsman & Bodenfors did for client Volvo Trucks’ “The Epic Split” spot, which officially was the “most awarded” commercial in the world during 2014, according to a just-released compilation from the Gunn Report.

It didn’t hurt that the spot utilized a sight gag that wasn’t lost in translation, ensuring the spot took top honors in the report, which is based on results of 45 global, regional and national ad industry creative award competitions.

Not surprisingly, Volvo was also the most awarded advertiser in the world and F&B was the most awarded agency worldwide in 2014.



The second-most awarded spot was adam&eveDDB London’s “Sorry I Spent It On Myself” spot for Harvey Nichols (Christmas), while Clemenger BBDO Wellington’s “Mistakes” campaign for New Zealand Transport Agency ranked third.

The most awarded print/out-of-home campaign was Leo Burnett Tailor Made Sao Paulo’s “Letters” campaign for Fiat (Don’t Text And Drive).

The most awarded digital campaign was Dentsu Tokyo’s “Sounds of Honda - Ayrton Senna 1989” campaign for Honda Internavi.

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