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British Start-Up Launches Amazon-like Recommendation App

  • Telegraph, Tuesday, February 3, 2015 7:12 AM

A British entrepreneur is making the kind of machine learning used by Amazon to suggest products "you might like to buy" available to business of all sizes, creating an “app store for algorithms.” Alex Housley, 31, is the founder of Seldon, an open-source platform that generates user recommendations for any kind of company or industry. The company’s platform will allow anyone to see how the technology works and users will be able to create their own recommendation engines to boost basket sizes and reduce customer churn.

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