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Royal Mail Review Puts UM On Alert

  • Campaign, Friday, February 6, 2015 6:51 AM

The pitch process is being run through ISBA and led by Ben Rhodes, the director of customer marketing at Royal Mail. UM has worked on the main planning and buying account for Royal Mail and Parcelforce Worldwide for three years. Latitude handles pay-per-click and Steak oversees search-engine optimisation. A shortlist is expected to be compiled in the next few weeks.

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