hot spot

Swedish Surfer Braves Baltic Sea

Cold enough for you? If you’re among the millions of Americans currently cursing the mercury, you might feel better if you check out this short videofrom H&M Sport, starring Swedish surfer (yes! they exist!) Freddie Meadows, who trudges through deep snow to launch his board in the crazy-cold waves of the Baltic Sea. However frozen you think you are? He wins.

“You can’t conquer the cold,” he says in the interview that accompanies the spot. “So I try and enjoy it.” Chris McClean is the director.

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