Yeti Spotted In Boston Helps Stranded Drivers Brave Snowy Conditions

lowesA Yeti was spotted in Boston and it's more tech savvy than I. Lowe's posted a Vine that shows a Yeti help a driver get a car out of an icy, snowy pile by placing sand under a car tire for traction. See it here. Search the hashtags #lowesfixinsix and #bostonyeti2015 for more 6-second DIY tricks to help get through winter. BBDO New York created the campaign.

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