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Bentley To Increase Marketing Head Count By 25% To Prepare For SUV Launch

Bentley has revealed it will add 10 new senior marketers to its 40-strong marketing team in 2015 as it aims to boost sales and prepares to launch its first ever SUV. The luxury carmaker will launch the SUV, the Bentayga, which it says will offer ‘a luxury vehicle that can cross any terrain,’ in early 2016. It says the new marketing roles will help it to facilitate the delivery and successful launch of the Bentayga as well as all future products.

Read the whole story at Marketing Week »

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