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Winter World Cup Will Give TV Audience Boost
- The Drum, Thursday, February 26, 2015 6:57 AM
Fifa’s proposed winter World Cup 2022 could see a TV advertising boost for UK broadcasters, according to data from ZenithOptimedia, which says the UK’s cold, dark winter nights typically see viewing figures 15 to 20% higher than in June and July. It added that the dour British climate will mean more fans watch the games at home, reducing the likelihood of distractions in the pub.
