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BA Tops 'Superbrands' Rankings

British Airways has knocked Visa from the number one position in the annual top 20 Business Superbrands rankings as it also extends its consumer brand dominance. The UK’s largest airline took the 2015 crown, which was chosen by a panel of marketing experts and 2,000 British business professionals, for the first time. BA pipped Apple to the top position as the iPhone maker rose one position to second from the previous year. Rival Samsung dropped two places to 10th.

Read the whole story at Marketing Week »

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