IPG Consolidates Its Lowe and FCB Healthcare Practices

Interpublic Group has consolidated Lowe’s healthcare practice with that of sibling agency FCB’s. FCB Health will continue to be managed by CEO Dana Maiman. Steve Viviano who had led the Lowe health brands is leaving the company after a transitional period, the holding company said.

Commenting on the move, Michael Roth, CEO, IPG said: “More and more we’re seeing health care business contested at the holding company level, with clients looking for truly comprehensive global solutions. We believe there is a real opportunity in focusing our healthcare marketing investment behind two strong global networks, McCann Health and FCB Health.”

Roth added that FCB Health “has been a star in the IPG network, with award-winning work, a strong new business track record and outstanding growth. Their operation has more than tripled in size under Dana’s leadership.” Roth also said the consolidation would create “efficiencies in how we operate with this new streamlined structure.”



Maiman has been with the FCB network since 1999 and has been CEO of its healthcare operations since 2003. She is also a member of FCB’s Global Executive Team. In recent years she has focused on expanding the agency’s global footprint with acquisitions of agencies such as Hudson Global in the U.S. and Halesway in the U.K., and alliances with networks such as Argon a coalition of 22 healthcare agencies spanning Europe, Asia, the Middle East and South America.

The FCB and Lowe health units share multiple blue-chip clients including Johnson & Johnson, Boehringer Ingelheim, Novartis and Actavis. However the agencies will remain separate operating units within the new structure and there are no anticipated client conflict issues according to the holding company. 

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