Purina, the pet-care division of Nestlé, has issued a Europe-wide digital brief for its suite of products. The company is handling the pitch in-house and has contacted creative shops with requests for proposals. Nestlé wants a shop to create digital content for Purina products across the region. Purina is active in at least 37 markets, including the UK, Italy, France and Poland. Based in the US, Purina sells pet food and litter. Its brands include Go-Cat, Felix, Bakers and Winalot.