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Disney Launches Family Fitness App Competition

Disney has launched a £95,000 competition to find developers to come up with new apps that use its characters, such as the Marvel superheroes, to encourage healthy living. The media giant has teamed up with the non-profit Creative England to target software specialists outside London’s highly competitive development scene. Matt Carroll of Disney said the competition was seeking submissions that take advantage of the latest heath technology trends, such as wearable fitness sensors.

Read the whole story at The Telegraph »

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