SXSW: 7-Eleven To Launch Pay With App

7-Eleven will launch an electronic bill pay app that lets consumers pay for purchases with a swipe by linking to their bank account, per Laura Gordon, VP of brand innovations at 7-Eleven. She spends every day redefining convenience for the thousands of customers to spend about 2.5 minutes per visit in the store. Gorden made the announcement at the OMMA conference at South By Southwest Friday.

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