• Advertising Age, Thursday, March 19, 2015 9:55 AM

Advertising Age has reported that Apple is opening up its iTunes Radio inventory up to programmatic buying via iAd.

“Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying,” writes Advertising Age. “Previously, advertisers had to buy through Apple's lean iAd sales staff. The new feature also comes with updated targeting capabilities, using customer phone numbers and email addresses that can be cross-referenced anonymously against marketers' data.”

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