Commentary

This Ad Agency Now Makes Its Client's Hamburgers

In the continuing shift away from the actual duties of, you know, creating advertising, 72andSunny has created a new spicy burger for Carl's Jr. The agency came up with the burger concept, named it and designed the packaging -- but they also developed the burger's ingredients. 

Of the involvement, 72andSunny CCO Glenn Cole said: “We don’t look at our job as being an ad agency or marketing agency. We see our job as being an accelerator of business.”

An accelerator of business. Well, it's good to know that an agency now thinks that creating advertising to help sell a product is now so boring that they would rather create the product as well. Of course, there's nothing really wrong with that. After all, advertising people are creative. So why not help develop creative food?

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1 comment about "This Ad Agency Now Makes Its Client's Hamburgers".
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  1. Rick Thomas from MediaRich Marketing, March 27, 2015 at 10:49 a.m.

    Maybe big and small brands will now create a seat at the table "during" the development of product instead of "after" that product is ready to be marketed.

    How many of us in the marketing world end up having to revamp the look and feel of what is to be marketed and sold to the public because we as marketers know deep down what was created by the product maker is all wrong?

    There's nothing wrong with engaging your marketing agencies on the front end. Quite frankly it can save a brand a significant amount of money in development.

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