• The Drum, Wednesday, April 1, 2015 9:06 AM

British fashion retailer Net-a-Porter looks to have dismissed Amazon’s rumoured planned purchase of the group by partnering with an Italian e-commerce firm Yoox. With the partnership, Net-a-Porter founder Natalie Massanet has gained an estimated GBP70m payoff, as the group looks to have snubbed last week’s $2.19bn Amazon takeover. The move was announced by Net-a-Porter owner Richemont Group which claimed the deal is a “merger of equals". Yoox, much like Net-a-Porter, is a firm specialising in designer products.

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