• by Amy Corr  @MediaPostOTL, April 3, 2015

This simple black-and-white ad will break your heart. Alzheimer's is a disease that is growing worldwide, but donations to Alzheimer's non-profit organizations in Venezuela have declined. Banplus, a bank in Venezuela, came up with way for people never to forget how to donate to Alzheimer's organizations: create an unforgettable bank number. The account number is: 0000-0000-00-0000000000, with donations funding the Alzheimer's Foundation of Venezuela. To support the movement, a heartbreaking video was created, featuring a woman suffering from Alzheimer's. She tells the camera that she can't remember what she is saying and simply repeats what a caregiver off-camera is asking her to. The spot ends with the bank account number and the woman sitting along on a bench. See it here, created by FCB RG2.