MGM Grand Detroit, part of MGM Resorts International, has appointed McCann Detroit its integrated agency of record. The agency selection follows a competitive review and is effective immediately.
“Much like MGM Grand Detroit, McCann Detroit is in the center of the action and excitement in the city. When you combine that with the agency’s strategic vision and innovative creative insight, you have a winning partnership,” said Steve Zanella, President and Chief Operating Officer MGM Grand Detroit. “We are already a premier destination resort hotel and casino. With McCann Detroit’s help, we’ll now take that to the next level and raise our profile as a must-do entertainment destination for locals and those who have not visited us before.”