Hillary Rodham Clinton's political mavens didn't waste any time posting videos on YouTube to launch her presidential campaign Sunday. The highly coordinated effort of the video focusing on new
beginnings got mixed reviews. The reaction from the video showing comments -- as well as thumbs up and thumbs down -- demonstrates the rocky ride the candidate will endure.
Clinton wants to be
the champion for everyday Americans. By 5 p.m. Pacific on Sunday, Clinton's Getting Started video on YouTube had 13,201 thumbs up and 2,482
thumbs down. Just after noon, her Twitter account read: "I'm hitting the trail to earn your vote. Headed to Iowa. –H, followed by: "This account will be run by campaign staff from now on but
you'll still see tweets from Hillary. They'll be signed '-H.'"
The campaign strategy includes a branding strategy. The first letter in her first name, "H," signifying strength and the red
arrow signifies the will to move things forward.
Clinton's campaign video racked up more than 1 million views on YouTube by 12:01 a.m. Eastern Monday morning, the Twitter tweet announcing her
candidacy reached more than 91,000 retweets with nearly as many favorites, and her Facebook campaign page got almost
500,000 likes.
On Sunday, the former Florida governor Jeb Bush released a YouTube video criticizing Clinton's view on foreign policy with the message titled Right To Rise, but the message
got a worse review than Clinton's. "I know we can do better," he said in the video, referencing President Barack Obama's and Clinton's foreign policies. "We must to do better than the Obama-Clinton
foreign policy that has damaged relationships with our allies and emboldened our enemies," Bush said in the online video.
Republicans began pushing back with a YouTube video two days before
Clinton announced her run. The Wall Street Journal reports that Bush's team will release a series of Facebook advertisements and Google search ads reading "Stop Hillary," urging viewers to
add their names to the campaign's list.