The Big Ten Network has announced it officially named Fallon its agency of record following the agency’s development of a fall national campaign focusing on BTN’s college sports focus
and ever-expanding reach.
Of Fallon's work and selecting the agency as AOR, BTN VP of Marketing Erin Harvego said, “The fall college sports campaign was a huge success for the Big
Ten Network. We look forward to continuing the momentum with dynamic, original creative that showcases what the Big Ten and college sports are all about. What we enjoy most about working with Fallon
is the agency’s ability to present original ideas, and I think they’ve found fun and exciting ways to share our vision with our viewers.”
Of hooking up with BTN, Fallon
Creative Director Josh Combs said, “We like to work with ambitious brands and BTN is among the most motivated with which we’ve worked. The network is determined to become the best network
in college sports and our job at Fallon is to help it turn those dreams into a reality.”
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