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Habitat Aims To Be The Comeback Story Of 2015

With ambitious plans to open a new store every week, Habitat is confident its new television campaign can help it to become a high street fixture once again. Design brand Habitat went into administration back in 2011, closing around 70 stores across Europe and the UK, and only keeping its three flagship Central London stores open. However, since being acquired by the Home Retail Group, which also owns Homebase and Argos, the business has focused all its energies on the UK market and opening smaller store formats.

Read the whole story at Marketing Week »

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