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Adobe Buys Collective's Dynamic Creative Tech

Adobe on Wednesday announced it has acquired the dynamic creative optimization (DCO) technology from Collective, AdExchanger has reported.

The small technology pick-up, announced at the firm’s European summit in London on Wednesday, will give Adobe’s advertiser clients self-serve tools to build, customize and deploy ads through Adobe Media Optimizer in real time, and to do so across devices,” explains AdExchanger.

Read the whole story at AdExchanger »

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