Around the Net
Beacon Start-Up Wins Unilever Prize
- The Drum, Wednesday, May 13, 2015 6:30 AM
Unilever is hoping to close the missing link between on and offline visits and sales after awarding start-up Glimr a $50,000 prize to pilot with one of its brands. The world’s second largest advertiser today crowned the start-up, which lets brands build a one-to-one relationship with consumers using offline data collected from beacons, the winner of its Scale Up competition during a session at Digital Shoreditch 2015.
