• by Amy Corr  @MediaPostOTL, May 13, 2015

FCB Garfinkel New York was named brand agency of record for Vonage, a provider of cloud communications services for consumers and businesses. The agency is tasked with developing a brand strategy and a new brand campaign. Creative will break later this year, consisting of digital and broadcast elements. The appointment of FCB Garfinkel follows a well-received campaign released by the agency in October that depicted the mobile benefits of residential service offered by Vonage. "We're thrilled to be helping evolve the Vonage brand," said Lee Garfinkel, CEO of FCB Garfinkel. "This is a fascinating company, a proven disruptor and innovator that has consistently enabled connections and brought real value to consumers. Vonage has extended that same value into the business market, and we're excited to tell that story." Vonage spent $96.1 million on measured media in 2014, down from $149.6 million spent in 2013, according to Kantar Media.