Around the Net
Jivox's New Tech Creates Ads On The Spot
- VentureBeat, Thursday, May 14, 2015 4:44 PM
Jivox, a digital ad company, this week announced it has launched new technology that “constructs in real-time the creative components of an ad -- including text and various graphical or animated elements -- for you,” writes VentureBeat.
The “you,” in this case, is the consumer.
“The configuration is based on such data triggers as the weather, an upcoming sports event, your age, whether you like art, and your geolocation,” the article continues. “Some data, like the weather, is always available, and some, like your inclination toward art, depend on how deep the available profile on the identified or unidentified … goes.”
