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Tui To Drop Thomson And First Choice Brands

TUI is to axe its Thomson brand as part of a consolidation that will also bring an end to First Choice. The group, which outlined its plans in a strategy update, will focus its marketing on the TUI name, which will replace all its other tour operator brands over the course of the next three years. The move will also see TUI’s fleet of around 140 planes - currently branded Thomson Airways, Jetairfly, Arkefly, TUIfly and TUIfly Nordic - rebranded under the parent name.

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