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McDonald's Campaign Highlights Food Provenance
- Marketing, Tuesday, May 19, 2015 6:37 AM
McDonald's has rolled out a new integrated campaign that aims to build trust in the brand by addressing food provenance issues. McDonald's launched the campaign on Friday with a 60-second TV ad that aired during the Emmerdale ad break. The "myth-busting" campaign aims to increase consumer trust in the brand by addressing food concerns and showing the "quality" ingredients that McDonald’s uses. The spot, created by Leo Burnett, is designed to be upbeat but with a serious message.
