Illegal video
streaming for movie and TV content on Web sites generated more than $200 million dollars in advertising revenues in 2014.
Some 589 top content sites stealing movie and TV content grabbed $209
million in 2014, according to a recent survey from lobbying group Digital Citizens Alliance and media consultant MediaLink LLC. This was about the same level as the year before, when 596 sites
generated $227 million in advertising in 2013.
The study says although some 40% of those sites were shut down or downsized that year, advertising around these illegal sites rose to the same
level.
Research indicates that 60% of the digital video ads served by sites with available data were “laundered” -- served through fake sites to obscure the ads' ultimate
destination. For 15% of the sites, all of the impressions were fraudulent.
The study says said premium video streaming sites continue to grow -- up 40% in 2014, with content thieves benefiting
from higher video ad prices.
MediaLink says the results came from sites with 25 or more takedown requests in the third quarter and had ad links, unique visitor and page view data available
from comScore.
Results were also validated through DoubleVerify, Integral Ad Science, Veri-Site and Incopro ratings.