California Realtors Make A Short Story Long
- by Amy Corr @MediaPostOTL, May 20, 2015
California
Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes
on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with the women asking for the realtor's contact info. See it here. The second ad features a guy wearing a snazzy shirt. The origin of the shirt starts with buying a house, eating oysters, marrying
the cousin of his waitress and crafting cool shirts with is new wife. Phew. Watch it here. Red Tettemer O'Connell + Partners
created the campaign.
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