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M&S Turns To Personalisation To Improve Online Sales

Marks & Spencer has said it will improve personalisation on its Web site to offer customers individual product recommendations, advice and inspiration. M&S relaunched its Web site a year ago to focus more on content and publishing but has struggled with sales, as customers complained the new site was more complex. Sales at M& remained in decline for the year to 28 March -– with sales falling 2%. However its performance improved throughout the year, with sales up 13.8% in Q4.

Read the whole story at Marketing Week »

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