How GM Uses Search To Leverage Social

GM Lead for Social Strategy Whitney Drake kicked off the Search Insider Summit Thursday talking about how the company taps search to leverage social. She admits GM's team, like other companies, had a big disconnect between search and social until to two teams began working together on headlines and thumbnails. It's also about mining the data from one media to use in another. Integrated processes for better communication, optimize social media for search marketing, tap into search terms that align in both media, educate cross-functional areas, and continually review the progress. 

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