Commentary

Don Draper And The Creative Search Nerd

What type of person makes the best Don Draper creative for Search? Panelists Explain.

1)     Passionate and extremely good educator. It's a difficult concept to grasp and difficult to quantify. (Discover's Polly Kane)

2)     Someone who has an analytical mind who can communicate it well. (Havas Media's Clayton McLaughlin)

3)     Curiosity, technical experience to know what's possible in search, and understands the business aspects. (Target's Troy Neidermire)

4)     Someone who's a lifelong learner to educate themselves and grow with the industry.  (HP's Stephanie Quintal)

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