'New York Daily News' Latest To Sell Programmatically

The New York Daily News on Monday announced it has partnered with OpenX, a supply-side platform (SSP) for programmatic trading, to sell digital ads on nydailynews.com through automation.

Grant Whitmore, executive vice president of digital at NYDN, claimed in a statement that the Web site has seen its aggregate yield jump over 25% after plugging into OpenX. He added that the partnership signifies another step “toward an increasingly automated future in advertising.”

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