Sony launched a futuristic TV
campaign for its
PlayStation Vue, a cloud-based TV service that launched earlier this year in select markets. A 60-second TV spot, "Wouldn't You," highlights potential futuristic
gadgets that we wish existed because we'd use them frequently. Like a button that can turn back time or a force field that protects regular folks from phone zombies (people always walking with their
heads down and not paying attention to life). If these were more than a science fiction fantasy. The last futuristic item shown is the PlayStation Vue. "If you had a TV experience -- better than you
ever imagined -- just waiting for you inside your PlayStation, you'd use it, wouldn't you?" asks the handsome star of the ad. "Start Vueing" closes the ad,
seen here and created by
Johannes Leonardo.
Fredrik Bond of
MJZ directed the ad.
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