Almost half of consumers believe that big brands are responsible for ruining the high street. According to new research from innovation consultancy FreshMinds in conjunction with Respondi, 46% of
people say these businesses are failing to deliver anything new or provide a reason to visit. Furthermore, when the respondents are asked to construct a vision of the high street in 2025, big brands
are largely absent. Almost two-thirds of the 2,000 consumers surveyed (63%) believe that high streets have lost their appeal.
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