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Programmatic TV Standards Group Forms

According to AdExchanger, a new group aptly named the Programmatic TV Standards Group, has formed to begin standardizing the budding programmatic TV industry.

“The organization is championed by a few industry vets, agencies (Magna Global, Starcom MediaVest), one third-party measurer (MSA (Management Science Associates) and vendors (AudienceXpress),” writes AdExchanger.

Up first: defining what constitutes national distribution, AudienceXpress President Walt Horseman told AdExchanger.

Read the whole story at AdExchanger »

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