U.K.-based Warc, the marketing researching service, projects advertising spending to now rise 2.3%, due to concerns in the U.S. and China markets. It had projected a 4.8% growth, an estimate made in December.
In 2015, the U.S. will grow 1.4% and China will grow 9.0%, Russia will sink 13.1%. The biggest mover upward will be India, growing 16.1%.
The U.S. will continue to command the greatest share at 36.9%, followed by China at 19.3%; Japan with 8.9%; the UK at 5.6%; Germany at 5.5%, and Brazil and India each with 5.2%.
Worldwide TV advertising spending is forecast to drop 1.9% in 2015, but to rise 2.5% in 2016.
Internet advertising spending will continue to make sharp gains -- 16.1% and 12.9% this year and next. Warc says the Internet will become the largest medium for advertising in 2016. The Net is already the biggest ad platform in 6 of 12 major markets.
Magazines and newspapers will continue to suffer -- declining by 10.4% and 9.2% this year, respectively, and 7.4% and 5.8% in 2016.