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WPP's Maxus Wins Daily Mail's UK And US Media Account

  • Campaign, Friday, July 24, 2015 8:37 AM

The decision ends Starcom Mediavest Group’s 18-year relationship with DMGT, which is pursuing aggressive plans to expand its publishing business. In addition to handling the group's planning and buying requirements, Maxus will provide consultancy support for DMGT titles within its DMG Media division, namely the Daily Mail, The Mail on Sunday and MailOnline. Central to this activity will be the company’s online platform, known as MailOnline in the UK and the world’s biggest English-language news Web site.

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