Commentary

Jerry Della Femina to Launch 'Mad Men'-Like TV Show Set In The Seventies

Jerry Della Femina, who Matt Weiner said inspired his AMC series "Mad Men," is planning to launch a TV show about advertising in the 70's which, he says, "Will make Mad Men look like Rebecca of Sunnybrook Farm. For those who don't get the reference -- I didn't -- Rebecca of Sunnybrook Farm is a 1903 American novel about the trials and tribulations of girl in Maine who lived with her two stern aunts.

Of the series, which is still in the works, Della Femina said: "'Mad Men' was a show about the 1950s and ’60s." His series will be “a total crazy celebration of the not-PC ’70s, back when advertising was fun.”

Of the type of topics his series will cover, Della Femina recants a story about how his agency held an annual sex contest during which people voted on whom they'd most like to have sex with and how much marijuana played a role in daily agency life.

Can the market stand another show about advertising? Could it possibly be as good as "Mad Men?" Will MediaPost's Barbara Lippert write another amazing weekly column about the series much like she did for "Mad Men?" Can we stand 5-7 years of low-rider striped bellbottoms and bushy hairstyles? These are the burning questions of the minute.

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1 comment about "Jerry Della Femina to Launch 'Mad Men'-Like TV Show Set In The Seventies".
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  1. Jonathan Hutter from Northern Light Health, July 28, 2015 at 4:31 p.m.

    One thing is sure, I will not attempt to emulate the sartorial style of 70s era ad men.

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