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Reebok Launches 'Be More Human' Campaign In UK
- Marketing, Tuesday, July 28, 2015 8:17 AM
Reebok has imported its biggest brand campaign in a decade, 'Be More Human' to Europe, where it hopes to boost sales by focusing on women, fitness and partnerships. Vice president of Reebok Western Europe, Chris Froio, told Marketing that the brand was increasingly focusing on partnerships, like its tie-up with CrossFit, and fitness.
