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Trinity Mirror Experiments With Content For Ad Interaction Swap

  • The Drum, Thursday, July 30, 2015 8:30 AM
Trinity Mirror is experimenting with a third-way of monetising its content by running ad formats which proactively encourage audiences to interact with brands’ messaging before reading articles, as it aims to explore alternatives to raising a paywall, and make better use of its mobile inventory. The publisher has partnered with Rezonence to include ad formats that ask users to interact with brands’ messaging midway through an article before they can read further.

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