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Mumsnet Prepares To Go Mobile

Mumsnet is making a big push into mobile as it looks to widen its appeal and expand beyond its core “busy mum” audience. Speaking to Marketing Week, Mumsnet CEO Justine Roberts said the company has had an app for some time but never spoke about it much because it was a “bit embarrassing.” She admits its design and build was outsourced to an agency but that the relationship was “frustrating” because there was no incentive for them to make it as good as it could be.

Read the whole story at Marketing Week »

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