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How O2 Plans To Cope With Rugby World Cup Sponsors Grabbing The Limelight

O2 is the long-term sponsor of England Rugby. Being a team rather than tournament sponsor will mean O2 will have to give way to brands including Heineken, DHL, Emirates, Coca-Cola, Societe Generale, Land Rover and MasterCard. England Rugby’s sponsorship is handled by the RFU, while the Rugby World Cup is handled by World Rugby. O2’s logo usually features on the England team shirts, but that has been dropped for the Rugby World Cup. The operator also loses access to the team’s home ground, Twickenham.

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