• by Amy Corr  @MediaPostOTL, August 12, 2015

Jaywalking is so bad in Philadelphia -- one pedestrian is hit by a car every five hours -- that the Mayor's Office of Transportation and Utilities launched a video encouraging residents to pay attention when crossing streets. Another campaign that I can't believe exists. We have to remind people to look up from their phones when crossing the street? The city takes a light-hearted approach in a 3:00 video that profiles serial jaywalkers who use creative means to stay injury-free. One man wears a suit made of bubble wrap in public, while another guy adds flashing lights to his attire. One woman, a fashion student, makes bubble wrap look runway-worthy while she walks and texts. "Jaywalking is the new catwalking," she exclaims. Watch it here. LevLane, Philadelphia created the campaign.