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Think Mobile Integration, Rather Than Mobile First

The latest report from Ofcom found that more people are accessing the Web via smartphones than any other device. However, this doesn't mean that brands should be thinking "mobile first," but that they should be looking at how they integrate mobile effectively. However, brands are still struggling to be ensure their marketing is mobile-ready. While 80% of the top 250 UK brands have a mobile-optimised Web site, 10% are running mobile display campaigns without a site that renders well on mobile.

Read the whole story at Marketing Week »

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