• by Steve McClellan  @mp_mcclellan, August 13, 2015

Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. The incumbent was Nomads.

The company spends an estimated $250 million a year on ads.

Headquartered in London, a new WPP entity called Team Air will lead the account, drawing on the resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS.
    
The Emirates review began last year and the company has been in discussions with WPP for the last eight months. The airline is part of the Dubai-based Emirates Group. Currently, Emirates flies to over 140 destinations across six continents on a modern fleet of 230 wide-bodied aircraft.

Boutros Boutros, Divisional SVP, corporate communications, marketing and brand at Emirates, said: “Emirates is making progress on our journey to become a global lifestyle brand, and Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs. This tailored approach, backed by the global resources of WPP, creates a formidable partner for any client.” 

Chris Hunton -- until recently the head of Team Land Rover for WPP and formerly the CEO of McCann Erickson London -- will now lead Team Air. 

Grey London and New York are working on brand communications for Emirates. RKCR/Y&R will debut with activity to support the Rugby World Cup, as Emirates is a Worldwide Partner.

advertisement

advertisement