• by Amy Corr  @MediaPostOTL, August 14, 2015

A campaign to bring out the kid in all of us. "Unleash Your Rrrr" is a site that allows Volkswagen fans to drive a virtual Golf R using only the sound of their voice. Imagine playing cars as a kid and making the vroom noises  when taking a hard corner or flipping over. Deep Learning, an artificial intelligence subset of Machine Learning developed by Deutsch LA, analyzes each user's different take on the Golf R engine's roar. It then creates a custom video of the Golf R cruising through a race track, with actions like drifting and braking matching the user's recording. If you make a screeching noise, for example, it would be paired with the Golf R taking a tight turn. To encourage video sharing, there's a picture-in-picture feature that allows fans to see themselves in high performance mode. The stunts in the videos are performed by professional racecar and stunt driver Tanner Foust, whose custom video can be seen here. To further support the campaign, VW enlisted the king of all sound effects, Michael Winslow, to create his own video. Good luck creating a video better than his. Watch it here.