Spredfast
has agreed to acquire the social data integration specialists at Shoutlet, it is expected to announce on Wednesday. Financial terms of the deal have not been disclosed.
Per the deal, additions to
Spredfast’s product portfolio include a stronger social campaign builder and better social CRM data.
As part of the integration, Shoutlet’s Madison, Wisconsin, headquarters and
staff -- which supports clients like Best Buy, Four Seasons and Lowe’s -- will also become Spredfast’s newest development center.
“Shoutlet’s … technology,
impressive customer base, talented team, and open platform philosophy made this an easy decision,” said Spredfast CEO Rod Favaron.
Spredfast helps marketers plan, publish and manage
daily brand engagement with consumers across any social network.
Similar to its industry rivals, Spredfast has sought to grow rapidly through strategic mergers and acquisitions.
Last
year, the company merged with Mass Relevance. The two firms formed a new entity, which took the Spredfast name. With the merger, Spredfast gained expertise in the creation of social experiences across
digital channels.
The approach appears to be paying off. Over the last 18 months, Spredfast claims to have tripled revenue and new customer growth.
Existing Spredfast clients include
AT&T, Caterpillar, and Starbucks, T. Rowe Price, Whole Foods, and Warner Brothers.
Additional Shoutlet clients include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, Canon, and
Norwegian Cruise Line.